About
Evolotus PR, founded in 2006, works with socially relevant companies, vegan foods, nonprofits, activist campaigns, litigation and legislation, documentary films, and nonfiction books. With dual specialties in vegan food tech and animal advocacy, media outreach is our form of activism. Helping like-minded people and businesses tell their stories, gain visibility, and generate revenue in turn creates a better, more sustainable and peaceful world.
We began our careers in PR, marketing, and advertising for high-tech clients decades ago. Today, we apply many of the same tactics to future-of-food clients, from launching startups to IPOs to rehabbing established brands. We believe our experience in both food and tech makes our agency quite unique.
On the nonprofit side, we have brought local, national, and international attention to some of our era’s most critical social issues including LGBTQIA+ rights, food justice, and environmental protection. Our work on the landmark case DeBoer v. Snyder (consolidated with Obergefell v. Hodges) helped make same-sex marriage the law of the land upon the 2015 Supreme Court ruling. We have represented sanctuaries, rescues, and advocacy groups for animals exploited for food, entertainment, clothing, labor, science, and companionship – including whales, lions, chimpanzees, snakes, dogs, cats, farmed animals, and wild horses couldn’t keep us away from helping wild horses!
Evolotus principals
Evolotus principals Gary Smith and Kezia Jauron have decades of experience in advertising, marketing, and public relations for a range of clients and products. They left the profitable world of corporate high-tech PR to create Evolotus in 2006. Gary and Kezia have worked together since 1998, and have been married since 2002.
One clear advantage of working with Evolotus is that clients always work with a company principal, and all work is produced by a company principal. Clients are never pawned off on a junior-level staffer or trainee without any seasoning or expertise, and the chain of communication, accountability and follow-through is never broken.
Gary Smith
Gary focuses on media relations and account management. He has contributed essays to anthologies and written for publications such as Newsweek, Vegconomist, Elephant Journal, Jewish Journal, and Tricycle magazine. Gary’s alter ego is The Thinking Vegan, who blogs about ethical issues in animal rights and the vegan movement.
Kezia Jauron
Kezia produces most written content and strategic planning. She has contributed to several books, and speaks at conferences and events, on publicity for animal issues and plant-based business. She is a volunteer administrator for Vegan Professional Network, a worldwide group of more than 10,000 business owners.